tag
editorial
Vocabulary the page inherited from print and publishing.
59 terms across 9 categories · all tags
component
layout
- Baseline grid
A set of evenly spaced horizontal lines that every line of text sits on, so type in adjacent columns lines up across the page.
- Breakout
A track wider than the reading column but narrower than the viewport, used for figures and code that need more room than prose.
- Full bleed
An element that breaks past the content column to span the whole viewport width while its neighbours stay constrained.
- Magazine layout
An editorial composition with mixed column widths, one dominant lead story and smaller supporting items arranged around it.
- Page break
Where content is cut to continue in the next fragment, a printed page, a column or a region, plus the rules that decide where the cut may fall.
- Sidenote
A note placed in the outer margin beside the line it belongs to, rather than collected at the foot of the page.
- Text columns
Flowing one block of running text into several columns that fill and balance automatically, with an optional rule drawn between them.
pattern
- Print stylesheet
The rules that decide what a page becomes on paper: navigation dropped, link targets spelled out, backgrounds abandoned, and the content given page margins.
- Scrollytelling
A narrative layout where a pinned graphic stays fixed while text scrolls past it, each step changing what the graphic shows.
- Table of contents
A list of a document's sections, linked in reading order, shown beside or above the text.
aesthetic
- Art Deco
A 1920s luxury style of strict symmetry, stepped and fanned geometry, strong vertical emphasis, metallic gold on deep colour, and high contrast display capitals.
- Art Nouveau
A turn of the century style of whiplash curves, botanical line ornament, muted jewel tones, and lettering drawn to fit the frame rather than set on a grid.
- Bauhaus style
A style reduced to primary red, yellow, and blue on off-white, elementary circles, triangles, and squares, and undecorated sans serif type.
- Constructivism
A 1920s poster language of diagonal bars and blocks, red and black on off-white, photomontage, and heavy sans capitals set on a strong angle.
- De Stijl
A style built only from black rules, rectangular fields, and the three primaries on white, arranged asymmetrically with no curves and no diagonals.
- Digital collage
A composition assembled from cut-out photography, torn paper edges, scanned texture, and type set at odd angles, so the page reads as pasted up rather than laid out.
- Editorial web design
A style that borrows print magazine craft for the screen: a visible column grid, display type at poster scale, pull quotes, rules, and captioned images set into the text.
- Grunge design
A 1990s style of torn and photocopied texture, overlapped and cut type, off-grid layout, and dirty muted colour, where legibility is traded for emotional pitch.
- New Wave design
The postmodern break from Swiss order: stair-stepped rules, diagonal and letter-spaced type, weights mixed inside a word, and text reversed out of bars.
- Pop art style
A comic and advertising style of flat primary color, heavy black outlines, printed dot shading, speech balloons, and bold condensed capitals.
- Risograph style
A print-inspired look of two or three flat spot colors that misregister slightly and show grain, imitating a riso duplicator.
- Swiss style
The Swiss modernist system of a strict grid, flush left sans serif type, asymmetric layout, and objective photography, still the base of clean UI layout.
motion
- Page curl
A page turn that lifts and bends the leaf away from the spine as the finger drags it, the most literal transition a reader can be given.
typography
- Blockquote
A passage quoted from another source and set off from the running text as its own block, carrying the attribution with it.
- Deck
The short summary line set between a headline and the body, larger than body text and written to sell the article.
- Drop cap
An oversized opening letter set into the first lines of a paragraph, marking where the reading starts.
- Em dash
The longest common dash, about the width of the letter m, used to set off an abrupt break or an aside inside a sentence.
- En dash
A dash about the width of the letter n, used for ranges of numbers and for connections between two things.
- Eyebrow
A short line of text above a heading that says what category or series the content belongs to.
- Fine print
Qualifying text set small and set last, carrying the conditions that the larger claim above it leaves out.
- First-line indent
Indenting the opening line of a paragraph so the start of each paragraph is visible without a blank line between them.
- Hanging indent
A paragraph whose first line starts further left than the rest, so the following lines are indented under it.
- Hanging punctuation
Letting quotes, hyphens, and other light marks sit outside the text column so the edge of the text reads as straight to the eye.
- Hyphenation
Breaking a word across two lines at a syllable boundary so lines fill more evenly, marked with a hyphen at the break.
- Hyphenation ladder
Three or more consecutive lines ending in a hyphen, which builds a visible staircase down the right edge of a column.
- Ink trap
A notch cut out of a letter's inside corners so spreading ink or blurring pixels do not fill the joint solid.
- Justified text
Text set so both edges of the column are flush, achieved by stretching or squeezing the spaces between words on each line.
- Measure
The width of a column of text, judged in characters per line, with roughly 45 to 75 treated as the comfortable range for reading.
- Non-breaking space
A space that renders normally but forbids a line break, gluing two words together so they never end up on separate lines.
- Orphan
A first line of a paragraph left alone at the bottom of a column or page, with the rest of the paragraph carried over.
- Oversized typography
Type set far past reading size so the words carry the layout, the headline doing the work a photograph would otherwise be hired for.
- Pilcrow
The paragraph mark, a reversed P with a doubled stem, used to show where a paragraph begins or as a hover anchor beside a heading.
- Point size
The nominal size of type, measured in points, which describes the body the letters are drawn on rather than the height of any letter.
- Prime mark
The slanted tick used for feet, inches, minutes, and seconds, which is a different character from either a straight quote or a curly one.
- Pull quote
A phrase lifted out of an article and set large as a graphic element, to draw a browsing reader into the text.
- Rag
The uneven edge left by unjustified text, and the thing typographers tune so that edge makes no distracting shapes down the side of a paragraph.
- Raised cap
An oversized opening letter that sits on the first line's baseline and rises above the text, rather than sinking into it.
- River
An accidental channel of white space running down a paragraph where word spaces on consecutive lines happen to line up.
- Runt
A single word left alone on the last line of a paragraph or heading.
- Smart quotes
The curved opening and closing quotation marks a typeface actually draws, as opposed to the straight vertical marks inherited from typewriters.
- Superscript
Small raised characters used for footnote markers, ordinals, and exponents, ideally drawn by the font rather than shrunk by software.
- Widow
A short last line of a paragraph, often a single word, stranded at the top of the next column or page.
color
- CMYK
The subtractive print colour model: cyan, magenta and yellow inks plus a key black, mixing by absorbing light, with a gamut narrower than any screen's.
- Subtractive colour
Colour made by taking light away, where inks stack towards black and every added layer can only darken, which is why a screen blue cannot be printed.
surface
- Halftone
Rendering tone as a grid of dots that vary in size, borrowed from print and used to give flat interface art a comic or newsprint feel.
- Letterpress text
A text effect that fakes stamping into the surface, using a one pixel light shadow below the glyphs and a slightly darker fill above it.
accessibility
- Reader mode
A browser view that throws away your layout and rebuilds the article as plain text the reader can restyle, which is a verdict on how readable the original was.