vocab.design

motion

Delay

also called animation-delay (css), transition-delay (css), lead-in

The wait between an animation being triggered and starting to move, the unit a stagger is built from and the difference between twitchy and considered.

A delay is time that has been triggered but has not started moving yet. In CSS it is transition-delay and animation-delay, and in the shorthand it is the second time value, which is the classic misreading: transition: opacity 200ms 400ms is a fifth of a second of fade that begins four tenths of a second late, not a six hundred millisecond fade. animation-delay takes negative values as well, which start the animation part-way through instead of holding it back, and that is how a field of looping elements is knocked out of phase without writing a keyframe set per element.

Most delays in an interface are not aesthetic, they are filters. A label that appears the instant the pointer touches a control will also appear when the pointer merely crosses it on the way somewhere else, so a delay of a few hundred milliseconds is how a tooltip tells a passing pointer from a pointer that stopped. That specific use has its own name, hover intent, and its own numbers, usually somewhere between 300 and 500 milliseconds on the way in with a smaller grace period on the way out so a one pixel gap cannot kill an open menu.

Written many times over, one delay per element, the same value becomes a stagger: the delay is the unit, and the stagger is the series. That is worth keeping straight in a review, because “add a delay” and “stagger it” are different instructions, and only one of them makes the whole sequence longer.

The cost is that a delay is dead time for the reader who did mean it, so the rule of thumb runs in one direction only: delay a reveal that a passing pointer might trigger by accident, and never delay feedback for something a person deliberately did. A press that acknowledges itself a quarter of a second late does not read as considered, it reads as a slow computer, and no amount of easing after the wait recovers the impression. Where a delay exists to buy time for work rather than to filter intent, the honest version is to show that the work has started.

Which word?

If you wantsay
motion should start after something else, not with itdelay
the same entrance played one item after anotherstagger
how long a motion lasts, not its shapeduration

Related

See also: Motion choreography

Sources